Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Nikant Vohra

Nikant Vohra, Développeur de logiciels chez PayPal

Répondu il y a 137w · Cette réponse a remporté un Prix ​​du savoir · L'auteur dispose de réponses 253 et de vues de réponses 4.1m

Braintree and Stripe have disrupted the payments processing market by introducing various developer friendly products over the past few years.

These companies have done a lot to remove the bottlenecks that developers used to face earlier while integrating payments in their website. There has been some fierce competition between these two companies in the past which has led them to think and innovate in the same way.

  • Les frais de transaction : Both the companies offer almost similar transaction processing and currency exchange fees at 2.9% + 0.30$ per transaction. There are a few minor differences in discounts offered depending upon the payments volume of the merchant.
  • API's and Documentation : Both companies offer simple to integrate API's and SDK's for various languages. Stripe is known for its simple API's and precise documentation that enables the developers to start accepting payments in a few hours. Braintree has also significantly improved its documentation over the past few years and extended its support for various languages which has bring them on par with Stripe.
  • Service client : Both companies have an excellent customer support with grievances being addressed in 1-2 days. Braintree also offers phone support which Stripe does not. Both companies are very vocal on channels like Twitter, Github and go an extra mile to support their customers. Some recent experiences suggest Braintree response time is faster than Stripe.Your experience with Stripe and Braintree • /r/startups
  • International Presence : Braintree is present in 40 countries and supports 130 currencies. Stripe is available in 24 countries and supports 139 currencies. Both companies are bullish expanding their reach to international markets and are taking various steps for the same.
  • Payouts : Both companies payout the transactions in the merchant's account in two days.
  • Third Party Support : Stripe provides integration with AliPay, Apple Pay, Bitcoin while Braintree provide integration with PayPal, Apple Pay and Bitcoin.

The above points suggest that both the companies have similar fees, developer friendliness, customer support and global presence.

The digital payments processing market is huge and both companies are positioned well to capture a sizeable chunk of the market. They already have some big names as their customers. Braintree has AirBnB, Uber and Github while Stripe has the likes of Lyft, Kickstarter and Shopify among others.

With the acquisition of Braintree by PayPal, it has extended its reach to a lot of PayPal merchants and processed close to 50 billion dollars worth of payments in 2015 while Stripe processed close to 20 billion dollars.

Both companies have been launching various innovative products to differentiate themselves from the competition.

One touch

One touch is a really cool offering by Braintree which makes it possible for PayPal customers to make instant payments across different apps or sites.

More than 50% of the Internet Retailer 500 and hundreds of thousands of merchants within the Braintree and PayPal network now have One Touch enabled with no action required on their part. Millions of consumers have opted in to use One Touch. Two Years After Acquisition, Braintree’s Authorized Payment Volume to Cross $50B this Year

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

The synergy between PayPal and Braintree offers the company a competitive advantage over Stripe as it can easily cater to the huge customer base of PayPal.

Pay with Venmo

Braintree acquired Venmo in 2012, an app which quickly gained traction with U.S. smartphone users in their late teens and twenties. In the last quarter of 2015 Venmo processed close to 2 billion dollars in payment. Braintree decided to cash on Venmo by providing a Pay with Venmo feature, which enables Venmo users to pay across different apps using their Venmo account.

Due to popularity of Venmo among millenials, it gives Braintree an excellent opportunity to increase its Payment Volume by offering more such products.

Rayure atlas

Stripe Atlas is the latest offering by Stripe to enable entrepreneurs in different countries to incorporate a U.S. company, set up a U.S. bank account, and start accepting payments. It is still in invite only phase with first 100 startups given free access to this program.

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

I think it is a great offering where Stripe tries to tackle a pain point for entrepreneurs and promote their product along the way.

Relais à rayures

Stripe Relay retailers that help them build native buying experiences within apps like Twitter. The product aims to simplify the shopping experience for the customers by removing the need of various inputs from the user side.


The above products are a clear indication that both companies are trying very hard to lure more customers towards their respective platforms.

I believe that there is room for both the companies in this huge market. Braintree has the support of PayPal which enables it to expand its reach to giant merchants while Stripe is offering products to attract more startups. Both Bill Ready from Braintree and Patrick Collison of Stripe are great leaders who are crazy about providing the best experience for their customers.

It will be an exciting battle to observe for the next few years with new innovations popping up in payments ecosystem every day. The company which maintains its focus and keeps innovation at it's forefront will emerge as the winner.


  1. Braintree vs Stripe: Facts and User views
  2. One Touch(TM) for Mobile Checkout
  3. How do the online payment systems Braintree, Splash & Stripe compare?
  4. Braintree vs Stripe - Difference and Comparison
  5. Stripe vs Braintree: the Ultimate Guide
  6. Braintree vs Stripe
  7. https://www.reddit.com/r/startup...
  8. PayPal’s Braintree is now likely bigger than Square and Stripe combined
  9. Braintree To Break $50B In Payment Volume In 2015, Now Has 154M Cards On File
  10. Memo to Stripe: Gagner le cœur des startups de Valley, ce n'est pas gagner des paiements
  11. Overview - Braintree Developer Documentation
  12. Rayure atlas
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Simon Zhu

Simon Zhu, iOS Engineer @Apple, Former Payments Engineer @Amazon, Advocate + User of Stripe

Mise à jour il y a 136w · L'auteur dispose de réponses 67 et de vues de réponses 204.2k

As most of us know, Stripe and Braintree essentially offer the same service: provide pre-built payment processing tools. However, Stripe and Braintree do differ on several competitive dynamics.

Payments Interface:

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Bande: Modal "Pop Up" Credit Card Form

Braintree: Embedded Credit Card Form

Personally, I think the Interface for Stripe is a bit more elegant and creates a clear separation between the payments process and the native application, but this is truly subjective.

In addition to the prebuilt form, both Stripe and Braintree also allow you to customize your own Payments Form.

Besides the UI, the workflows between Braintree and Stripe are very similar and constitute to a subjective choice.

Mise en œuvre:

Stripe and Braintree differ by their implementations. Braintree requires your application to retrieve a 1-time client token from its API before displaying a Payments UI whereas Stripe doesn't, cutting the load time by a 1-2 seconds. Although not a significant amount of time, when you are a platform like Braintree or Stripe with thousands of clients, this could very well make a visible difference.

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Pricing and Billing:

Both Stripe and Braintree are largely about the same when it comes to pricing, but Stripe does offer a bit more flexibility to recurring billing options.

Both Stripe and Braintree support discounts for customer subscriptions. For subscriptions, both customers are eligible to receive up to $5 off their first month’s subscription fee.

The Discount Workflows are roughly the same for each client service. An admin from the client company creates a discount in the dashboard, and engineers use API calls from your app to apply that discount.

However, the difference here is how you implement discounts.

Stripe is stronger in this area.

  • Braintree doesn't support percentage discounts across multiple accounts; Stripe does. In Braintree, if you have a 15% discount that applies to your monthly, quarterly, and annual plans, you need to create and use separate discounts for each plan, each for a different amount. In addition, if you wanted to edit the rates, you would have to adjust each one of them separately. With Stripe, you can create percentage based discounts that apply for all your plans. This is a lot more convenient for account managers.
  • Braintree doesn't support expiration dates for coupons; Stripe does. Although the impact of this is debatable, having more options here is indeed a benefit.

Soutien à la clientèle:

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

From personal experience, Braintree's customer support responded my Credit Card Inquiry in several hours, whereas Stripe's took more than a day. I emailed Stripe during the day for an unauthorized charge on my credit card and I received a response in the evening 2 days later. For options, Braintree offers support primarily through [email protected] and their customer help line whereas Stripe offers Stripe: Aide & Support with no phone number provided. Although Braintree's customer help line does take a while to reach, just offering this option gives users some flexibility.


Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Stripe offers its production service currently in 9 countries and its beta version in 9 other countries spanning (Europe and North America). Braintree offers its service in over 40 countries spanning (Europe, North America, and Asia). By comparison, Braintree has larger international reach.

Braintree allows payments in 130+ currencies, but only settles in 13 1.

Stripe allows payments in 139 currencies and automatically converts foreign to domestic currency, charging an additional 2% transaction cost fee 3.

Clients / Market Share:

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Stripe has a strong advantage over Braintree in market share. According to Datanyze, a popular sales intelligence analytics engine, Stripe is currently the 2nd most popular payment processor, with over 30,000 clients using its platform compared to Braintree, which has approximately 5,000.

Trial Periods:

Both companies offer trial periods on subscriptions to each service. However, Stripe has the user advantage. Braintree requires customers to enter a credit card number in order to register for the trial period. Stripe, however, does not. With Stripe, you could create a plan with no cost and a two-week trial and then watch the webhooks. By comparison, Stripe provides users with an easier way to register for a quick trial. For any issues regarding free trials (without entering credit card information) for Stripe, please check out this link: Stripe billing: trial with no plan selected and no credit card entered at signup.


Both services have well-structured documentation, categorized by different languages: allowing developers to search in specific areas for their development. While both Braintree and Stripe offer good documentation, I personally find the wording and context of Stripe's documentation to be more precise. Braintree has had some problems providing clear integration and use cases: The documentation doesn't explain how to set currencies · Issue #41 · braintree/braintree_ruby, Braintree Payments Integration Issues.

Stripe has the advantage here.

Dans l'ensemble:

Braintree provides an overall better international service with a larger reach. If you are opening a global market, Braintree has the advantage in this area.

Stripe provides a more localized service, an easier-to-use option, and clearer documentation, so if you have a niche market or want an easier option to implement and use, Stripe is a better choice.

La source: http://www.sitepoint.com/stripe-...

Kent Aldershof

Kent Aldershof, Dedicated to technological advancement for a lifetime.

Répondu il y a 136w · L'auteur dispose de réponses 4.1k et de vues de réponses 6.4m

It appears that competitive dynamics is actually not too important an issue between Braintree and Stripe these days. Both are young companies, in the early stages of growth in what appears to be a gigantic market. They are not so much competing with one another for customers, as they are focused on grabbing up customers who can benefit from their services.

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In most businesses, the market is fully served. For example, everyone who needs an automobile has easy access to many business who want to sell him a car. The auto companies compete fiercely with each other for those customers, and there is relatively small effort to make new customers (in the US, at least; though the situation is different in, say, China).

Payment processing over the internet, in particular with web-based businesses, is something quite new. Stripe and Braintree are among the innovators who have made it feasible, and a practical option for merchants of all sorts, in virtually all industries. It is something especially valuable for companies who have many customers, relatively small transactions, and cannot or wish not to have charge accounts. As the system has been built, it is simpler and faster to use than credit cards. And of course, much better for many reasons than closing transactions with cash or personal checks.

The ubiquity of Smart Phones and similar devices may not be the only technology that has opened the door for this new payments system, but it has certainly widened the market enormously. With the near-universal use of Smart Phones, almost every buyer and almost every seller have become potential users of this service.

Stripe and Braintree are scrambling to take advantage of this new market, by finding companies that they can link in as customers, and consumers who will install the software and utilize their service. Both companies (and others, obviously) are rushing to get as many customers and users as they can, from the vast field of those not yet signed up.

Stripe and Braintree are of course competing with one another, with each trying to improve and expand their services, and thus become more appealing to new customers and users. It is like the early days of the California Gold Rush. The miners all wanted to get out into the untapped regions and stake a claim, getting as good a mine site for themselves as possible. Only later did the area experience claim jumping, multiple people panning the same stream, and so on.

On balance, both Stripe and Braintree appear very similar. They both have excellent software with appealing and easily-handled user interfaces. Both have excellent customer service, both have similar (or identical) pricing, both handle multiple currencies, and so on. Each company has a few things the other does not, each is a little better in one way or another than the other. But overall, there is not much reason to prefer one over the other.

Both Stripe and Braintree are expanding internationally as rapidly as they can, and it is doubtful that either company will achieve such a strong position in any new country that there is no room for the other. Plenty of fertile ground for both, pretty much everywhere.

That situation is not going to last very long, obviously. The industry will reach a saturation point, in most of the major countries, within a few years. The one with a leading position in each market will be the one that grabs up the available, unserved, customers and users most rapidly. And that is a matter of being in the marketplace, and promoting one's own business vigorously and effectively, right now. In a few years, it will be time for the participants in this business to look down each other's gun barrels, and compete vigorously to take market share -- customers and users -- from each other. But not yet.

There certainly is room in the market for both companies, at this time. Not only room, but a need for both. Lots of people and businesses waiting to be served.

But what of the future? The question implies considering whether there will be room for both Stripe and Braintree after the industry reaches some degree of saturation.

The obvious answer is, of course yes. So long as they can maintain product and service parity, there will be an opportunity for both. The markets are very, very large with hundreds of billions of transactions annually which would benefit from this form of payment processing.

There is room for many automobile manufacturers, banks, supermarket chains, fast-food outlets, clothing suppliers, and myriad other businesses. There is competition in all of these, as their should be. What there is not room for, are the companies who fall behind in technology, product features and performance, customer interactions, distribution, business ethics, and the like. But there is room for multiple companies which are well managed and well operated, in all industries.

Which leads to the question of whether there are inadequacies or defects in Stripe or Braintree which, though not limiting today, will lead them to stumble in the future, and fail in the upcoming competitive struggle.

There may be, but any such weakness are not evident at this point. The key issue, always, is the management. Both of these companies have dynamic, imaginative, highly capable CEOs. While it is more difficult to assess, from the outside, the current team of operating management, both companies appear to have attracted, and are holding onto, very talented executives and managers. Obviously, these teams will have to be expanded very greatly in the next several years, but there seems to be no impediment in either Stripe or Braintree that would prevent them from adding the number and quality of new managers that will be needed.

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The products of both firms are, to this observer, simply stunning. Stripe seems to have a bit of an edge on product expansion at this point, which may become a competitive advantage in the future; but Braintree certainly has a very creditable history of product innovation and improvement. There is no immediate reason to expect that they will become a laggard.

This is, first and foremost, a services business. It is characterized by having vast numbers of business customers, and consumer users. Relationships, and perceptions, are crucial. The mishandling of, or indifference to, the customers and users is probably the biggest risk that any company in this business faces. Happily, the report cards for both Stripe and Braintree are unblemished in this area. They both know what to do, and they are doing it well.

Similar evaluations and expectations can be made in all areas of the business, for both companies. Each of them has established itself as a leader, and a survivor. Both will be here to look at (and admire) five years, and ten years, and much further down the line.

In that regard, it is refreshing to look at this newly-blossoming industry. Stripe and Braintree are two fine companies, riding a wave of growth and new technology. This business looks very different from, may we say, much of what happened a few years back during the dot-com boom. The overwhelming majority of companies then were, in a word, very flakey. They had product deficits, or no real products at all. Management teams looked more like Mardi Gras revelers. Financial administration was non-existent. And so on. The great majority of those companies went out of business, leaving a dead loss for their venture capital investors and stockholders. That is clearly not the case here.

This is an exciting time, in a captivating new industry, with both Stripe and Braintree being shining examples of new enterprises. At this point, no one should be making bets on which will emerge as the industry leader.

Evan McPhee

Evan McPhee, Previously UCLA, Bain & Co., Facebook. Currently 2nd year at Harvard Biz School.

Répondu il y a 137w

Simon Zhu's answer is a good answer, and gets in to a good level of technical detail.

I'd argue, though, that the main difference between the two platforms (as a mostly non-technical dude) is the set of services that each has sitting around it. As a layman, it seems that Stripe has the advantage in these services.

Stripe's core Checkout (Stripe Commander) product (the regular payments product) is supplemented by several other services, mostly notably Connect (Stripe Connect), Relay (Stripe: Relay), and the recently-released Atlas (Rayure atlas).

Stripe Products

Stripe Checkout: Stripe initially focused on delivering a robust, easy-to-use product (Checkout) to help developers accept payments. It could be easy to confuse Checkout for a multi-sided platform, as it enables flows of payments that involve not only consumers and merchants, but credit card associations as well. However, Stripe is more precisely characterized as a bundler/ reseller of the services of credit card associations. It abstracts away any need for merchants to directly engage with acquirers and credit card associations and does not truly have any affiliation with consumers, who are unaware they’re using Stripe.

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Stripe Connect: Connect is a multi-sided platform. Connect is similar to Checkout except for one key difference: freelancers / contractors for companies like Instacart or Lyft also create Stripe accounts, and can be paid through these accounts. Stripe fosters a direct interaction between the two parties through these accounts and technological integration, and is affiliated with both parties, albeit a weaker affiliation on the contractor side.

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Relais à rayures: Stripe Relay fosters the development of a multi-sided platform between merchants and mobile apps (e.g., Twitter, Shopstyle, etc.) with even stronger affiliation than Connect. Relay enables merchants to post links to purchase goods on Twitter and allows consumers to quickly and easily purchase those goods within Twitter. Consumers are not aware that this is powered by Stripe. Twitter is not currently charging a percentage of sales or a referral fee for direct purchases via Relay, but instead hopes that merchants will buy Twitter ads to promote Relay links. Relay enables direct interactions between merchants and mobile apps, and both of these parties are affiliated with Stripe via technology integrations and partnerships.

Quelle est la dynamique concurrentielle entre Stripe et Braintree? Y a-t-il de la place sur le marché pour les deux?

Rayure atlas: Stripe Atlas is an easy way for international entrepreneurs to get access to a US bank account and an incorporated US business entity. Stripe Atlas is a streamlined version of these processes designed to make running a business across many markets as easy as possible for entrepreneurs.

My conclusion in general is that, for someone considering Stripe vs. Braintree, Stripe is the bette

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