Mike Schoultz, Digital marketing strategist who builds campaigns that customers remember.
Répondu il y a 79w · L'auteur dispose de réponses 2.9k et de vues de réponses 3.9m
Here are eight important marketing design elements I rely on to design creative marketing campaigns and the best examples of each that we could find. Great way to learn and stimulate marketing campaign design success ideas:
La connaissance des consommateurs
A consumer insight is a simple truth that applies to a significant set of your target community. Businesses must understand what customers are and aren’t buying and why. They should also understand the way and why customers behave the way they do.
Here are two examples of customer insights:
The first example is Sam Walton who put large stores in sparsely populated locations – the opposite of retail orthodoxy – because he ‘understood’ that the vastly improved highway system had made it easy for shoppers from the larger urban areas to travel to these stores and for the suppliers to deliver goods cheaply.
Another example is Steve Jobs insisting that the iMac was launched with four colors because he got that color is a way that people express themselves and makes the computer personal. This did not go down well with the left-brained people who could say the negatives: delayed launch, higher inventory, more pressure in forecasting, etc.
Specific, attainable objectives
The objective of creative marketing campaigns is to position your business as a better but less expensive alternative to your best competitors. You should specify what your customer community should think, feel, and do. Focus on using emotions as much as possible.
Create a persona
Create the customer persona to represent your target community (think community and not audience. Why, you may ask? A community is about multi-way way engagement in the group, while an audience signifies one-way transmission.)
Listen to these personas, collect quotes and comments, as well as testimonials.
Target each campaign
Creative marketing campaigns address issues that are specific to given objectives. So one campaign strategy won’t be effective for all of your objectives obviously. Design marketing campaigns to specific business objectives.
Think strategically, not predictably
You want to think strategically and avoid predictability. Think branding, the positioning of your messages, and direct responses.
Branding – Your branding is all about showing consistent messages and personality all the time. This is not about us, but how people perceive us and our story, what we look like, and what value we offer others.
Positioning – Positioning is about finding a niche in customers’ minds, and filling it with a tag line and unique selling position (USP) that will capture their attention and be remembered. A USP is one of the fundamental pieces of any solid marketing campaign. Simply stated, it’s a summary of what makes your business unique and valuable to your target market. It answers the question: How do your business services benefit your clients better than anyone else can?
This is because a USP can give a great deal of clarity to your business model, what your company does and why you do it. It can define your business and most important business goals in just a sentence.
Direct response – A direct response is a trigger you want from customers that result in an action you are seeking. The final result will hopefully yield new business for your company.
Tell great stories
Good stories immediately focus on engagement, experiences, and emotion … central tenets that are attractive to most customers. The narrative makes your message relevant and memorable through personalization.
Stories are a great means for sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.
Here is an example. It is one of my favorite examples of a company going viral and creating a story worth talking about. The company is WePay, and their story is a stunt of leaving a 600-pound block of ice in front of a PayPal conference.
L'exécution de WePay a été brillante: depuis des années, des gens se plaignaient du fait que PayPal «gelerait» leurs comptes, les empêchant de retirer l'argent qu'ils avaient gagné. Si vous vendez des produits en ligne, votre compte PayPal pourrait constituer une part importante de vos moyens de subsistance. Par conséquent, être en lock-out et être ignoré était évidemment une rage pour beaucoup de gens.
Il n’est donc pas surprenant que la réaction de WePay à la volonté de PayPal de geler votre argent ait été si bien accueillie! La presse tournait autour de l'histoire, commençant par la couverture sur TechCrunch:
Parmi les principaux points de différence proposés par WePay, on a souvent reproché à PayPal de manquer de fiabilité, de sécurité et de service à la clientèle. Prendre un coup contre leur compétiteur avec cette cascade n'était pas juste pour une presse aléatoire et inutile; Cela a amené les gens à parler d'un problème que WePay espérait vraiment résoudre.
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Emotional influence and persuasion
Budweiser puppy love that was, by most accounts, the biggest winner of the 2014 Super Bowl. There are no better means of influence or the power of persuasion than emotion. Hands down the best, in our opinion.
Experiences that trigger our emotions are saved and consolidated in lasting memory because the emotions generated by the experiences signal our brains that the experiences are important to remember.
There are eight basic, universal emotions – joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust. Successful appeals to these basic emotions consolidate stories and the desired calls to action in the lasting memories of audiences.
Utilisation ce pictures/visuals to convey the message much better than words. “Seeing is believing” and “actions speak louder than words” are two common sayings that reflect a bias and preference for visual presentation.
Does Samsung have another winning marketing strategy?
Here is a four minute Samsung ad with 15-20 new features shown for their iPhone. No talking. And so simple that you quickly grasp the features and don’t lose interest. And the coordinated music has a way to keep you tied in. Creating customer interest doesn’t get any simpler than this, does it? A very simple, yet entertaining design, don’t you think?
This ad subtly grabs and holds attention based on a great music soundtrack, no speaking, and a total reliance of superb visuals.
Letting the visuals totally carry the messages.
Mike Schoultz est le fondateur de Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he writes about topics that relate to improving the performance of business. Follow him on G+, Facebook , Twitter, et LinkedIn.
John Davis, A 10+ years of digital marketing experience in generating lead from email & blog
Répondu il y a 102w · L'auteur dispose de réponses 323 et de vues de réponses 249.3k
Marketing functions have changed the way marketing doing in the last few years. Social media’s supremacy to strength campaign achievement into the unfamiliar country has resulted in a huge shift in content advertising. The popular campaigns have capitalized on the essentials that make content shareable on social media.
Best B2b Vendors, Génération de leads B2B, Marketing interentreprises, Marketing interentreprises Fournisseurs de services de messagerie, Clients d'email, Génération de leads. Some of these marketing campaigns were produced by the largest companies and agencies in the world, they succeeded not because of how much they charge, but because they understood basic truth about social media customers. The key element of producing a campaign is defining a clear and brief objective. Your objective can be as straightforward as escalating your profits for the month, but it must be precise. The more specific you are when setting your objective, the better possibility you’ll have of really accomplishing it. The specificity will assist focus your strategy and save you time.
We need to make sure that campaign has a comprehensible call-to-action. A call-to-action is an expression proposed to support visitors to take achievement. This can be anything from “download your whitepaper now” to “30-Day Free Trial”. No matter what it is, make sure it obviously tells your reader what action you want them to obtain.
Building a content calendar is the most proficient method to run a campaign. And allowing for those campaigns have a begin and an ending date, it should be comparatively easy to put jointly a calendar with the content action plan to target audience. Example for my readers comprehension..
· Send email on November 9th with a link to campaign
· Post on Facebook about campaign November 5th, 12th, and 26th
· Don’t forget that you can have partly covered
. Counting a Facebook post about a campaign in your September 20th newsletter.
For more information, you need to contact us at [email protected] and consult for best b2b lead generation email marketing strategies.
Agrani Krishna Dasa, Consultant en marketing numérique
Répondu il y a 165w · L'auteur dispose de réponses 288 et de vues de réponses 257.6k
As Vartika mentioned below, a successful marketing campaign can be created keeping 2 aspects in mind - goal and the way to achieve that goal.
Now regarding what you must do is:
1. Sit with the top management and understand what do they actually want. What are their expectations.
2. Analyze the current scenario of the company. Based on this set some realistic goals.
3. Have a brain storming session with your team members and accordingly device a strategy.
4. Discuss the strategy with the top management and improvize if necessary.
5. Implement the strategies and run a campaign.
6. Collect the reports and analyze. Identify the fields to improve for the next campaign.
J'espère que cela pourra aider.
Agrani Krishna Dasa
Liz Verano, Content Promoter since 2012
Répondu il y a 51w · L'auteur dispose de réponses 178 et de vues de réponses 59k
The success of a marketing campaign is often centered on how the audience perceives it. Naturally, good feedback will be good for business, while negative feedback will not.
In order to have better chances of success for your marketing campaign, you must be able to create compelling content, which is essentially something new to offer. And a good way to do this is with the use of green screens.
Contrary to common belief, green screens are not limited to film production and special effects. Essentially, it gives you the capability to stretch the limits of what is visually possible. For one, you can use the green screen to spice up your video blogs and create content that is visually appealing, which in turn, could very well translate to an amazing experience for your viewers.
Using a green screen can also help develop trust with your target audience. For shooting both customer testimonials and product demonstrations, the green screen adds a feel of realism to the videos, which makes for more legitimate presentations. As a viewer, you will tend to be more convinced to try out and even spend some money on the product that is being marketed.
The dawn of new technology has allowed us to stretch the envelope in terms of creativity and what we can do. It is indeed a fun time to be alive.
Darvin Tocmo, Web Design Consultant
Répondu il y a 89w · L'auteur dispose de réponses 192 et de vues de réponses 68.4k
Majority of consumers trust brands that have been the talk of the town – brands that have been recommended by people themselves as trustworthy and of quality. ‘Word-of-mouth’ or sometimes considered as people’s testimonials is quite a stronger form of advertisement compared to others which is why you see snippets of testimonials in a section of various websites usually from current clients. But testimonials have to be from people who are considered as thought leaders – people who are influential and who have amassed a huge following in their personal social media or online accounts. These thought leaders are more commonly tagged as influencers. If you have noticed, various brands take on artists or celebrities as main models or campaign ambassadors for their brand. This is a form of marketing d'influence – using a celebrity’s or famous personality’s influence to market a certain brand. But influencers need not to be celebrities at all times. Sometimes, it is much better to have an influencer that already has built a reputation of that someone who has a reliable say on things – in this case, a say on the market or industry you are in. There are various ways in creating a successful influencer marketing campaign depending on the market and the established goals of the company for a certain campaign. Regardless of the market and the goals though, these 3 steps should be the way to go to deploy a successful influencer marketing strategy as a product or service campaign:
1. Identify and Know Your Key Influencers
There are so many influencers out there that you have to take note of them in a list. Determine which influencers have a say in the market you are targeting. If you already have the list, engage with these influencers – know the various ways in which they roll. Do they do blogs, vlogs, social media postings, or editorials in newspapers and magazines?
2. Trim Down Your List of Key Influencers – Get the best one!
In this case, you can’t have them all. You have to choose the best voice there is to tell people about your brand. You have already spoken with them and have seen them in action. Pick out the person who can best represent you and your business. Pick someone who already has shown so much potential to be your brand ambassador. It may seem better to have various people to be the voices of the company but it is actually a great strategy to only have one voice.
3. Organize your new campaign around your key influencer.
You already know everything about your key influencer. Your main task now is to organize a campaign that reflects the voice and tone of the influencer. Make use of the type of content they usually use or engage with. The campaign is more effective if it seems legit enough to really have come from the influencer rather than forcing a campaign that is not the influencer’s thing at all.
Influencer marketing may seem quite fun to do yet there are so many other things you have to consider aside from getting an influencer to market your brand – there is a need to come up with additional le marketing en ligne and social media marketing tactics that will support your influencer marketing. For existing website designs, there may be a need of a la conception web personnalisée to include the influencer in the website itself. It is not an easy task but you need not do it alone – let Proweaver, a web development company help you out.
Source (s): http://www.proweaver.com/infogra...
Vartika Manasvi, worked at Jaypee Group
Répondu il y a 165w
Think through two aspects of a campaign what are the vitamins that you to social audience i.e. have a business goal, call to action. Second aspect is adding painkillers i.e. does your content, campaign actually meet the requirements of social audience in terms of what they want to read.
Having a clear objective is most important for success of any campaign.