Magento, PrestaShop, and Shopify are popular in the US. What about the popularity of the e-commerce platform (shop-builder) market in China? Is there a sizable market presence of an e-commerce platform in China?

TMO Group

TMO Group, eCommerce Specialist - Asia (2010-present)

Répondu il y a 55w · L'auteur dispose de réponses 51 et de vues de réponses 15.8k

Magento may be the most powerful and stable eCommerce platform now in the world. In the meantime, China is the world's largest and fastest-growing eCommerce market. So, why don’t you consider that they are the perfect fit for each other but seeking other eCommerce platform?

You may suggest that the main conflict will be: China eCommerce is different from user behavior to payment options, while Magento fails to deliver China-specific features to meet the local needs.

The desire to unlock Magento’s untapped potential in China has been encouraging me all the way. Based on my knowledge and experiences in China eCommerce and developers’ numerous efforts, below are four ‘upgrades’ I can do for you to create a successful China eCommerce entry using Magento.

1. Mobile Centric

Of all the eCommerce websites in the Western world, user identification is email-based: User use email address to register account, and get notification (e.g. Order info, payment process, promotion) through email. However, Chinese online users don’t use email that often. Therefore, sending email notifications to your Chinese customers will most definitely result in a low open rate.

The alternative we find for your Magento eCommerce in China is numéro de téléphone portable. We believe that in China, mobile messaging has always been the more direct and more effective communication medium than email. By sending a verification code via SMS, user will feel more secured on registration process. Since then, your customers are guaranteed to get the message.

2. WeChat Integration

To integrate social media to eCommerce will help increase engagement and drive added value.Right now, WeChat is China’s most popular social platform with 846 million monthly active users, and our wechat integration within Magento platform brings your Chinese shopper closer:

  • WeChat login - allowing your users to access your Magento eCommerce sites using their existing WeChat IDs. Other than reducing registration friction, it also helps your eCommerce business access user data based on their WeChat profiles: WeChat name, profile picture, country, region, city, gender, etc.
  • WeChat messaging - to send messages (promotional message/order status/survey) directly through the wechat after customer follows your WeChat account.
  • Account binding - if your customer register with mobile first but later login with WeChat, the system will detect this and bind two account info together (mobile phone and WeChat account). This will guarantee one single account with each customer, and keep them more transparent.

Magento, PrestaShop, and Shopify are popular in the US. What about the popularity of the e-commerce platform (shop-builder) market in China? Is there a sizable market presence of an e-commerce platform in China?

3. Payment Upgrade

When it comes to eCommerce payment, most Western sites offer three options: credit cards, debit cards and online payment services like PayPal.

Meanwhile in China, Alipay and WeChat Pay - two of the online payment giants dominate the online payment option. Both of them developed the QR code payment function, which has been widely embraced by Chinese online customers.

Magento itself does not provide any China-specific payment options, but we filled in the void: Chinese customer can choose between Alipay and WeChat to close the deal by default, plus merchants can add more Chinese payment options like Union Pay, MiPay, Baidu Wallet.

What’s more, the Chinese payment upgrade will take good care of the cross-device customer journey. When a customer checks out through desktop, a specific QR code will appear on one’s screen. Scan it with mobile phone and payment will be complete. When a customer is browsing your eCommerce on mobile, the “payment” button will drive customer to WeChat Pay/Ali Pay mobile app to finish the payment.

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Magento, PrestaShop, and Shopify are popular in the US. What about the popularity of the e-commerce platform (shop-builder) market in China? Is there a sizable market presence of an e-commerce platform in China?

4. Localized Checkout flow

A great checkout process must be fast, easy and distraction-free. Since China’s eCommerce world is different and unique, just copying and pasting the default checkout workflow to China market is never a good idea.

Based on China’s culture difference and consumer behavior, here are a few China-specific features we develop to help localize your Magento eCommerce in China:

  • No billing address. Credit/Debit card payment is rarely used, therefore no need for billing address during checkout.
  • Nom complet in one field instead of first name/Last name. Because Chinese names are different in format with Western names, using full name in one filed is more convenient.
  • Chinese address formatting. Rather than Address – City – State – Zip Code format, Chinese address follows an order of: Province – City – District – detailed address. Not only did we implement Chinese address formatting in Magento, but also we created address filter, letting customers to choose their province/city/district (rather than typing it).
  • ID Check. This is a must-need if you plan to run a cross border eCommerce platform in China. Since China eCommerce shoppers are requested to validate their 18-digit Chinese ID number to complete checkout for cross border products, we generate ID checkbox feature to let Chinese customers continue the checkout process.
  • Product review with pictures. Chinese customers reply on product reviews a lot, so we enables product reviews with pictures in Magento.
  • Shipping status check. Allowing shopper to track their shipping status. We integrate Magento with reliable logistics platform in China to make sure tracking information is always updated when customer log in to his/her account.
  • Caractères chinois. Magento itself doesn't support Chinese characters in the back-end when you want to export orders/invoices/shipment labels, and we made it possible.

Magento, PrestaShop, and Shopify are popular in the US. What about the popularity of the e-commerce platform (shop-builder) market in China? Is there a sizable market presence of an e-commerce platform in China?

We will help you localize the China eCommerce with our affluent knowledge of China market and Magento 2.0. Cliquez sur 'Magento Localized for China eCommerce? It’s Happening’ if you would like to know more about us - the eCommerce platform in China.

Agnes Behmer

Agnes Behmer, Consultant ecommerce companies

Mise à jour il y a 67w

Magento, PrestaShop, and Shopify are the most popular platforms, that is why they work all over the world. You may find pros and cons in each platform. Magento is the most popular eCommerce platform with over 200.000 retailers worldwide. It is an e-commerce framework that made heavy use of EAV with the goal of flexibility. It’s open source, but unless you’re a coder bringing on talent to launch your store can be a time suck because even adding an additional menu item to correct place requires some shitty piece of code.

Prestashop is an open-source ecommerce solution with plenty of features, but it does not allow you to use a quick configuration process. Moreover, Prestashop is not easy to install, set up and customize.

Shopify is a leading online shop builder and also deals with mobile apps but although, it is a good customizable platform Shopify is probably more expensive than other platforms, and their prices are changing every time.

Avez-vous vu cette entreprise? I think they would really work well for your needs. It is a powerful solution with features that are exactly what you’re looking for. They are not the largest platform around but that is why they have reasonably priced packages, and they serve businesses ranging from startups to Enterprise solutions.

Disclosure: I am a consultant for online businesses and have reviewed this platform.

Carlo Crighton

Carlo Crighton, CEO Europe Sell2China eShops & eCommerce at ACTTAO

Répondu il y a 19w

j'ai answered this question elsewhere en ce qui concerne Shopify but it can equally apply to Magento, PrestaShop or indeed WooCommerce. Below I have reprinted my response re: Shopify -

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There are a number of alternatives to Shopify when overseas firms want to sell in China. CBEC (cross-border ecommerce) is the model used by many international firms to legally sell and scale in China without the risk or complexity attached to establishing a new subsidiary. CBEC regulations in China enable many foreign firms to achieve early sales ROI (return on investment) while testing their localized offering in branding/marketing/sales/product-customer fit/fulfillment/customer servicing.

However, often the investment, resources and understanding in Shopify will inform your CBEC China entry business strategy.

So, consider integrating your existing Shopify website with the de facto mobile messaging platform, WeChat, to engage, acquire and retain Chinese customers. WeChat is not just a chat app but a full online digital ecosystem. Read more on the blog site WeChat eCommerce

The stages to achieving this would be as follows (in summary) and can be executed on a phased basis by a local China eCommerce and IT platform partner* such as ACTTAO without incurring high costs or management time to an outside specialist CBEC agency:

  1. Localization Setup: this includes adopting multi-lingual and multi-currency formats, WeChat ID customer registration support, mobile-first website design, and WeChat Pay support.
  2. WeChat Setup: register for your brand/merchant WeChat Official Account (OA) which gives Chinese customers direct access to your authenticated channel and the trust, transparency required.
  3. Technical Setup: build a local server that will optimize your Shopify website for speed and performance behind the China “Great Firewall’’ (which blocks much of the international internet), driving visitor traffic successfully to your international site.

You now have your Shopify ecommerce site China-ready for selling in your own brand/merchant WeChat eShop and can locally engage with China customers.

[Note: if your firm wants to evaluate different China eCommerce channels, platforms and business models, this Quora answer may be of interest - What are the top eCommerce platforms in China?].

[*Disclosure: I am the European CEO at ACTTAO Sell2China eShops and eCommerce for B2C and B2B].

Steve Bywater

Steve Bywater, Chinese e-commerce consultant for major brands

Répondu il y a 141w

Wrote a similar answer to this on quora.

There are a number of platforms similar to Magenot, PrestaShop, Shopify and Squarespace in China a few examples are:

Weixaiodian -

Weidian (Youshop) -

Youzan -

Lewaimai - - Great for service and delivery based e-commerces like restaurants

Vd -

The advantage of them all is that they are integrated for Chinese payment gateway options. Integrates with popular social media platforms like WeChat or Weibo (not both). Futhermore they don't have the Shopify and Squarespace problem of being partially blocked in China because they don't run on Google jQuery CDN.

However all of them are Chinese backend CMS systems so you really need someone who knows the language in order to operate them. There are workarounds for western e-commerce platforms and order processing integrations and my company handles this for a lot of western E-commerce brands.

Sarsij Nayanam

Sarsij Nayanam, Learning from people around me ~

Répondu il y a 229w · L'auteur dispose de réponses 463 et de vues de réponses 1.1m

Considering that Chinese eCommerce business is exploding, China has a huge potential for eCommerce platforms. Having said the above, there are several challenges one needs to cross in order to serve the Chinese market....

1. Localisation de la langue - Your platform Logiciel has to be support the local language. And when I say Software, I also mean the Support logiciel has to be local.

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2. Software Maturity - Chinese folks have been into eCommerce business for a while now. And any nascent software product won't appeal them at all. By maturity I want to emphasize on - Highly optimized, High Capacity, Rapid Customization, etc.

3. Adaptable Solution - Chinese market is at a juncture where it will grow to newer heights in a short span of time. Meaning, your software should be capable of moulding itself into the next set of customer demands.

Existing solutions, if they are looking at China market, will have to base themselves into China and indulge in local research w.r.t. Customer Behavior & Expectations, Existing competition, Technology spending behavior (of companies), etc.

Thomas Graziani

Thomas Graziani, a étudié à l'Université de Cambridge

Répondu il y a 106w · L'auteur dispose de réponses 137 et de vues de réponses 606.8k

Yes, saying that there is a sizable presence of such statements of such platforms is an understatement: Weidian released statistics in early-2015 stating that they already had more than 30 million registered shops, and that’s not even the biggest platform in China!

We wrote a detailed article about these platforms. Major players incldue:

  • Youzan (有赞): the leading platform, enabling quite a bit of customization and CRM features
  • Weidian (微店): a free platform with standard design
  • Lewaimai (乐外卖): focusing more on the food delivery market
  • Vd: similar to Youzan with some specific features such as the ability to sell other’s people products
  • WalktheChat (disclaimer, I work there): a Shopify equivalent in China for cross-border sales (customers pay in RMB and money can be transferred to a business oversea. Very useful for businesses exporting to China)

If you are interested, you can Inscrivez-vous ici.

What does it mean to be an alternative of Shopify in China?

  • Activation Chinese payment methods (we integrate WeChat payment cross-border and Alipay Cross-border)
  • Using WeChat and other Chinese services for log in, in order to smoothen the user experience
  • Ensuring that speed is optimal in China
  • Avoir un mobile-first approach as most of the WeChat social traffic is happening through mobile devices
  • Following Chinese design and UX guidelines from Tencent and other leading local tech companies for so that users feel safe (trust is a huge barrier to purchase in China)

Magento, PrestaShop, and Shopify are popular in the US. What about the popularity of the e-commerce platform (shop-builder) market in China? Is there a sizable market presence of an e-commerce platform in China?

The picture above is an example of China-first design. The combination of factors I listed above is essential to increasing your shop’s conversion rate in China.

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