How to launch an ICO

Akash Takyar

Akash Takyar, Founder and CEO at

Mise à jour il y a 21w

Étape 1 : Think of an idea. Potentially solve a problem that you are familiar with. If you have an existing business, it will be a much better fit.

Étape 2 : Gather a core team and reach out to advisors. Write a detailed white paper, marketing website. If you don’t know how to create your own Smart Contract and cryptocurrency, hire an expert team. If you are a developer, writing smart contract is easy, but making mistakes and redoing them is super expensive.

Étape 3 : Do Investor outreach, create media hype and FOMO.

Step 4: Prepare and launch your wallet.

Étape 5 : Distribute the token and list your crypto currency on multiple marketplaces.

How to launch an ICO

What does it take to launch an ICO?

Six choses

  1. A detailed Whitepaper that explains what your idea is, how will you build it, describe details of why is it going to change the world. Your whitepaper could be 8 pages or 100 pages long.
    Tip: Hiring someone from websites like UpWork and convert your whitepaper into multiple languages.
  2. Magnifiquement conçu Site de marketing that has few important sections listed including but not limited to:

    a. Core team section with photos of each team member. Preferred LinkedIn and Twitter links. Also, add a list of board of advisors.

    b. What is your calendrier for the project including Alpha release, beta release, public release, future milestones

    c. Distribution of your coins and offering. Basic structure that companies follow is:

    50% public offering
    25% distributed to the team
    25% kept for future

  3. Little money and time to outreach investors and media and send emails to everyone you can get to invest.
  4. A société that can create your Smart Contract or tokens. You should choose a company that understands the process and also has the understanding of existing regulations.
  5. Hébergement serveur to raise funds and distribute tokens
  6. Some initial money to buy your coins. Once you launch your coins, you would like to buy 50% of them. Your first purchase of your coins sets a starting price of your cryptocurrency.

How much time does it take to launch an ICO?

How to launch an ICO

ICO Launch roadmap

ICOs goes through 4 phases of funding. Private round, more for raising funds from family and friends. Pre-ICO for getting accredited investors to invest $10,000 and above. Crowd sales for raising money from crypto investors. Post ICO, to build community support, exchange listing etc. The marketing activities listed here is not a finite list but an indicator to all the efforts required

How to launch an ICO

Conseils pro

  • If you can create a FOMO(fear of missing out), then you could raise a very successful round of funding. Invest heavily in PR and marketing tend to raise a lot of money.
  • A strong team will perform better in a crowdsale.
  • Get a domain on resale which already has some strong domain authorities and backlinks.
  • Initial investment from another blockchain investor could lead to a successful round.
  • ICOs are unregulated and has both risks and rewards. Great fortunes are being made overnight, and lost just as quickly. So be careful.
  • A project that provides a unique solution to a real-world problem has chances of raising a lot of money.
  • Since the ban of paid ads on Google, Facebook and others, you need to outreach crypto focus blogs, websites.
  • Get yourself listed as speaker at various crypto events all over the world(yes, you read it right). In order to do that, build an ambassador program and invite people to become ambassadors in various cities and countries.

Helena Petraschuk

Helena Petraschuk, Partenaire et développement commercial chez 4IRE Labs (2016-present)

Répondu il y a 22w · L'auteur dispose de réponses 114 et de vues de réponses 89.8k

The launch of ICO is not that easy. I know it, because my team 4ireLabs are developing Professional ICO Platforms. You need a whitepaper, you need a website, you need a marketing campaign, you need a token, you need a platform, you need audit — there is quite a lot of what can prevent your startup from… starting.

How to launch an ICO

The entire concept of the ICO is based on the fact that your actions are tied by the digital means. Once launched, your ICO cannot be modified in any way except for that you’ve predicted and announced prior to the launch. For that reason, it’s crucial to do everything just right. The smallest bug in the code can ultimately result in the failure of the entire enterprise, which is why such steps as testing or security audit are of the greatest importance.


Token is the code that you either write yourself or hire somebody to do it for you. It’s stored in a distributed ledger (smart contract, database, etc.). Normally, you hire a company creating a token and providing the rest of the services because it saves time and gives you some sort of promises about quality and terms.

The Cabinet

Thinking about future token sales, you inevitably come across the obstacle that looks like a white spot in the understanding of how you can manage all the stuff and how your investors can interact with your currency from their devices. Even a straightforward internet banking requires a sort of a secure and user-friendly interface, much less the ICO campaign.

Coin Coining

The next step is the issuing of coins. The majority of tokens are based on the ERC20 standard implemented by Ethereum back in 2015 and it would be sensible to develop your coin taking it into account.

The ICO is based on smart contracts — protocols whose function is to facilitate, verify, and enforce transactions in the digital space. You need to create them in order to sell your tokens and build a reliable foundation that investors would trust.

Pour en savoir plus, visitez:

Igor Mitic

Igor Mitic, works in an agency specialized in crypto and blockchain

Répondu il y a 9w

Since you're asking how to launch an initial coin offering, I assume that you have an existing business for which you're considering the integration of digital crypto tokens. Here's a brief overview of the most important steps:

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1. Determine whether tokenization is really necessary for your business

You should ask yourself the following questions: Is your business model suitable for something like this, or does it make sense to apply an ICO to it? In other words, will the tokenization increase the value of your product or service? The new token should actually represent a utility for your consumers, supporters or investors.

To put it more directly, think about the competition from your own industry. Will your token allow users to consume your product or services in a more favorable way than competitors who may not have implemented crypto / blockchain technology? There's a huge number of interest groups on the crypto market. This means that your token will be exposed to speculation as soon as it gets listed. In order for a token to be useful, it must have a wider application than just trading on exchanges.

There are many online resources that can be helpful when deciding whether to run the ICO or not:

“A unit of value that an organization creates to self-govern its business model, and empower its users to interact with its products, while facilitating the distribution and sharing of rewards and benefits to all of its stakeholders.

That is the point of a token distribution: to distribute something that has value and is integral to your business to a key group of supporters.

A fancy marketing campaign may help gain initial project backers. However, the token usage relationships and how the tokens specifically plays into your business model are the most important factors which will affect your token’s success in the long run.

Aside from whether your business model will benefit from a token distribution in the long-term, here are some other key questions to ask in order to get you going in the right direction:

  • Does your token have utility? Do you actually need the coin?
  • What is the value of having the coin?
  • What will your platform add to the crypto/blockchain community that isn’t already being served by another project?
  • Does your technology need its own token, or will another serve the same purpose for you?
  • How will you offer your token? What token distribution method will you use?
  • How will you issue and accept contributions: Bitcoin, Ethereum, or other cryptocurrency?
  • What are some of the use cases your token will have?”

Read the entire article from Invest in Blockchain ici .

2. Technical, financial and legal aspects

A large number of ICO ventures use ERC-20 technical standard for their tokens. So, it's not necessary to create your own blockchain; instead you can, for example, use the Ethereum platform to create new digital tokens, about which you can find out more ici . Distribution, purchase and sale of such tokens is controlled by computer programs called contrats intelligents. Smart contracts define and automate the conditions under which the token is distributed, or other actions happen.

Depending on the nature and goals of your business, you need to determine how much you want to collect, how many tokens you will issue, et how this token will be distributed between the parties, i.e. the investors, contributors and your own team. In addition to determining whether it’s necessary to implement blockchain in your business, you should also be realistic in terms of fundraising targets.

Crypto-related regulations differ from country to country. In some countries ICOs are not yet regulated, in others you need to be extremely transparent when it comes to reporting income (United States), and in some countries this type of fundraising is forbidden (China). To make your ICO legally acceptable, you should develop an efficient KYC (Know Your Customer) procedure for your supporters.

A review of Initial Coin Offering regulations in Switzerland, country known for its flourishing ICO market.

“While countries like China has banned ICOs altogether, the US and European Union, with their competing tax and privacy havens, have a more open approach. In these jurisdictions, companies have seemed to adopt a similar approach regarding ICO token classifications, which tend to be broken down into two different categories:

  1. Security Tokens: Tokens which are directly related to the growth of the company. These are typically seen as being within the purview of securities regulations in these jurisdictions.
  2. Utility Tokens: Tokens which have some sort of use in the project selling the token. This can be a preorder, a discount, a membership, etc. These token, which have free floating prices, have an indirect correlation to the growth of the company due to token scarcity. There seems to be very little regulatory clarity around these kinds of tokens.

The global test to determine if a token is a security versus a utility is the Howey Test, named for the 1946 U.S. Supreme Court case where defendants, W. J. Howey Co and Howey-In-The-Hills Service Inc., offered real estate contracts for tracts of land with citrus groves. Once the contract was purchased, the defendants offered buyers of those contracts the option of leasing any purchased land back to the defendants, who would then tend to the land, harvest, pool, and market the citrus crop. The Supreme Court determined that this transaction qualified as a security, or an “investment contract”, which should have been registered with the U.S. Securities and Exchange commission because it met the four following conditions:

  1. It is was investment of money
  2. Il y a une attente de profits de l'investissement
  3. The investment of money was in a common enterprise
  4. Any profit was to come from the efforts of a promoter or third party

You must keep in mind that if your utility token does not pass the Howey test, the money you take in might be construed as revenue rather than an investment, which has tax implications.”

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Continue reading about ICO regulations ici .

Therefore, your team and advisors should consist of top experts in the field of IT, financer et droit. And last, but not the least, commercialisation.

3. Create the right kind of buzz

And now we get to the most important and difficult part, which is to attract investors and create a community around your ICO. Checklist looks like there's no end: writing a livre blanc that will thoroughly explain and justify your project, create a website that will be equally visually appealing, informative and secure, social network communication, PR activities, bounty programs. I wrote about this in more detail ici . Regarding marketing activities, if you don’t have such talents in-house, it is best to hire a reliable agency specialized in cryptocurrencies, ICOs and blockchain technology.

Benefits of hiring an agency:

  • Getting your team more focused on core business aspects
  • Meeting deadlines more effectively
  • Wider range of skills
  • Communication strategy according to the latest trends
  • Access to external, more objective insights
  • Better control over your budget

And for the end, I’ve found a useful infographic that covers all the aspects of ICO marketing:

How to launch an ICO

[Infographic source ici ]

Roee Oren

Roee Oren

Répondu il y a 63w · L'auteur dispose de réponses 155 et de vues de réponses 134.2k

Réponse d'origine: How do you launch an ICO campaign?

The Ethereum platform is public and open-source, and it also features smart contract functionality. So, when there is the need for online contractual agreements, you don’t need to look elsewhere.

Voici une guider on how to launch an ICO via Ethereum.

Even though Ethereum is the most popular, you need to know that there are other options. Here are some of the other platforms where you can launch your token:

#1: Waves Platform

How to launch an ICO

The Waves platform is very known in the cryptocurrency space. After all, just last year, they were able to make it to the 7th place of the most successful crowdfunding campaign in the world, by raising about 30k BTC (more than $16 million).

In what concerns with Waves platform, it is often described as an Open Blockchain platform. Simply put, you’ll be able to have all the functionalities of the Bitcoin but they also include more. The idea is not to create a replacement for Bitcoin, but to be able to have all kinds of real-world commodities as well as assets, including the Bitcoin, being issued, transferred, and exchanged, in a completely decentralized way.

One thing is for sure: decentralized exchanges and assets aren’t really something new. Besides, they aren’t very functional as well. However, Waves knew how to put things up and they were able to create a fully functional exchange that is just as fast as a centralized one. However, they managed to avoid the same security issues.

Au cas où you’re a more experienced user, you can also mine or forge. They allow you to host a full node to earn rewards from transaction fees.

In July 2017, Primalbase, a project allowing its users to rent or sell the workspace as they wish and get access to all shared workspaces around the world, hit 3100 BTC in just 24h on Waves Platform, a record.

Here is the official Waves guider on how to launch a crowdsale in their platform.

#2: Nxt Platform

How to launch an ICO

Nxt is another open source platform that includes many different features.

Some of the NXT main features include the decentralized asset exchange, data storage, alias system, which allows a piece of text to be replaced by another one, voting system, and even a plugin support. And the only reason why they allow these external plugins to be developed by external people is to show that the Nxt platform allows you to do practically all that you want or need.

As of the version 1.4.8, the Monetary System permits the creation of currencies in their blockchain, and which can be redeemed if necessary.

In July 2017, Nxt launched the first scalable blockchain-base platform, Nommé Ardeur. Ardor (which is like the Nxt 2.0) is a blockchain-as-a-service platform that will allow people to utilize the blockchain technology of Nxt through the use of child chains. It allows organizations to create a blockchain without worrying about development or network security.

The main goal is to prevent blockchain bloat through pruning, where transaction records on child chains are removed from the parent platform when the information is no longer relevant to interested parties. It is allow to avoid one of the essential problem of Bitcoin and many Altcoins: their too big size. This is a revolution in the blockchain world.

Aussi, the Nxt team has partnered with Bitpanda, and Austrian-based platform, in the EU to enable anyone to buy the NXT currency with euros. This is the first time people outside the blockchain community will be able to invest in an easy and secure way.

#3: Bitshares Platform

How to launch an ICO

The Bitshares platform, or simply Bitshares 2.0, is a decentralized platform where you can exchange cryptocurrencies in a fast way. Besides being a decentralized exchange, it is a smart contract platform. Some of the main features of the Bitshares platform include price-stable crypto-currencies. This means that their SmartCoins are pegged to another asset. It may be gold, or the US dollar, for example. This cryptocurrency is always guaranteed to worth, at least, the value of its face.

Just like the Nxt, the Bitshares platform is also a decentralized asset exchange and is simply ultrasonique. Their network can, in fact, confirm transactions in just 3 seconds, on average.

In what concerns with smart contracts, the Bitshares platform is the first one to include a built-in support for subscription payments and recurring payments. This will allow you to authorize third-party companies to withdraw funds from your account.

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Bitshares 2.0 uses the delegated proof of stake as their consensus model.

#4: NEM Platform

How to launch an ICO

Lancé en 2015, la NEM platform’s main goal is to introduce new advancements to the blockchain technology. So, in order to achieve this, the NEM platform already includes some modern features that aren’t used by any other platform. These include the proof-of-importance (POI) algorithm, encrypted messaging, multi-signature accounts, among others.

Using the innovative system of Proof-of-Importance, NEM improves upon several characteristics above projects that use Proof-of-Work and Proof-of-Stake. Mainly regarding efficiency and optimization of resources, POI makes NEM a much moins cher system in terms of maintenance and much more respectful with regards to the environment.

The NEM blockchain is currently being tested by private companies and financial institutions internationally and especially in Japan, and they are using it in a commercial blockchain named Mijin.

As for reputation system, the NEM platform chose to use the Eigentrust++ which makes sure that all the nodes past behavior are monitored. This is also what allows this platform to be maintained and run more efficiently.

One of the features that clearly makes a distinction between the NEM platform and all the others is the fact that they use the Proof-of-Importance algorithm to timestamp all transactions.

Hope you find my answer helpful. If you did, an upvote can show me I’m doing good ��

I’ll be happy to elaborate more if needed - you are welcome to comment your feedback.

For more information about ICOs, visit


roman, Founder and CEO (2010-present)

Répondu il y a 44w · L'auteur dispose de réponses 78 et de vues de réponses 65.8k

The cost of an ICO, according to various estimates, is from $50,000 to $300,000 now and growing each month. Thus, many projects, including ours, initially conduct pre-ICO in order to raise funds for an ICO.

We spent 59 dollars in total for our pre-ICO, and are already very close to collecting $200,000. To achieve such results, you need to take into account a lot of nuances, here is the part of them:

1. First step.

How to launch an ICO

It is very important that the startup is based on an actual idea that can inspire people. Social projects with a certain degree of revolutionary is the best option. To collect the first user opinions, use the bitcoin-forum BitconTalk, section Alternative currencies.

2. Main factor for successful idea.

How to launch an ICO

It is needed to say that at this stage, your project may end. The basis for crypto invests are tokens. And if in your project, tokens are used unnecessarily, then you would fairly be sent to seek investments elsewhere. For example, you want to open a network of pizzerias. Why do you need tokens? How does your idea in general relate to the blockchain? Despite the excitement, from the ICO it is expected the further development of the blockchain technology.

3. Site.

How to launch an ICO

For the pre-ICO stage, a landing page is quite suitable, I know not even one successful project with a website made on the construction platform such as Tilda or WIX. I think that money can be saved and you can also use ready-made solutions. But do not use the typical design, and also include such stages:

- Subscription form.

- A video presentation (not necessary in the pre-ICO, as I think).

- Roadmap: what is planned and what is the approximate time frame.

- Description of the pre-ICO.

- Team: high-quality photos, brief biographies, links to social networks. You need to show your face, publish personal data, tell about your experience.

- Press: photos with Vitaliy Buterin (ideally), links to publications, videos of presentations and speeches.

- Product Description.

- Working cases, if your product is ready-made.

- Documents: Terms, Whitepaper.

- Partners or advisors, if you have.

- Contacts and social channels.

4. White-Paper.

How to launch an ICO

Typical document structure:

Background - how it all started.

Introduction - the description of the market, the applicability of the blockchain on it.

Market Analysis - deeper market analysis, market growth potential, existing competitors.

Introduction to product - what product, service or project do you offer.

Product section - a more detailed description of the product, graphics, tables, calculations.

Use cases - how your product can be used.

The pre-ICO terms - describe the conditions for investors.

Roadmap of development - what is done, what will be done and in what timeframe it is planned.

Financial Projections - how much investment will be spent and on what purposes.

Team - management team, key employees and their experience.


5 Marketing

How to launch an ICO

Despite its potential and growth, marketing tools remain "primitive" compared to the e-commerce market. There are several industry resources where project authors seek to advertise or have publications about their ICO.

- Thematic sub-reddits on Reddit resource: r/ethtrader/, r/icocrypto, r/Bancor/.

- Discussions on Quora: there are a lot of discussions about different ICOs, specific crypto-currencies and about blockchain technology as well in which you can actively participate.

- Professional groups in LinkedIn.

- Communities in Facebook.

- Write an article about your startup and place on Hacker News, Indie Hackers and Medium, these are the top platforms that allow you to post even an advertising article or something lik

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